"In today's world, being authentically yourself can feel like an uphill battle, thanks to the societal pressures we face. Within the BooBeeCo trifecta of BooBeeCo clothing and accessories, BooBee Milk infant feeding support and Posi Pots Clay Club, we're on a mission to celebrate life in all its forms, while striving for inclusivity. Whether it's promoting breast health or advocating for body neutrality, supporting maternal mental wellbeing, or navigating the challenges of infant feeding, we're here to amplify the voices of those who feel overlooked. With unabashed honesty, we proudly showcase life without filters, encouraging others to embrace the beautiful chaos that is life.

We make a promise to not use filters, to showcase a realistic view of our lives and to tackle the big questions. We welcome debate and healthy discussions as it’s only by conversing and listening to others view points (even if they are contradictory to your own) that we can begin to expand and educate.

We wholeheartedly believe in full body autonomy, equality and the right to be our true selves. It is not for us to understand everything and to make it fit the box but to accept, support and encourage everyone to be their best version. On a constant journey of learning.